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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
ISBN: 0321620062, 9780321620064
Format: pdf
Publisher: New Riders Press
Page: 135

Online, you build it and it's entirely possible that no-one will ever know, let. There's an increasingly loud debate happening around content strategy. Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. Content strategy and content marketing is quickly gaining ground. How do you create strong, meaningful, powerful content that sells, converts and engages your customers? By Meghan James+ on June 11, 2013. Shopping habits have changed over the last few years. Anderson, Margot Bloomstein, John F. Confab Minneapolis: Mapping the Pieces of the Content Strategy Puzzle. (Complete deck is at the end.) Recommended books. No longer do people like visiting a retail store and checking out the goods that they want to purchase. This ain't no Field of Dreams,” one of our clients recently observed. Hey, there, everyone who was in my content strategy workshop. With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P.